products | data | LIST SERVICES

YOUR LIST WILL
MAKE OR BREAK YOUR MAILING

Over 50% of the success of your direct marketing campaign is targeting the right audience.

At MBI we are list experts. Helping you choose the right mailing list is our specialty. Gone are the "Good Old Days" when you could afford to mail to every address in the phone book and count on an increase in sales and profits. Direct mail is expensive and you should not waste your money sending mail to the wrong "prospects". Your mail has to be targeted to the right audience in order for it to pull a decent response.

CHOOSE ALMOST ANY TYPE OF DATA
Here is a sample of just some of the targets we can select:

Geographic: Radius of your business location/Zip/Carrier Walk/County/City/State
Demographic / Psychographic Information: Age/Household/Income/Home value/Homeowners/Renters/Length of residence/Presence of children/New Movers
Business: Type of business/Sales volume/Employee size/Year started/Home office/Franchise/Minority owned
Specialty Lists: Donor lists/Mail order buyers/Investors/Political affiliation/Lifestyle selects/Magazine subscribers
Email Lists: Permission based, opt-in emails for consumers and business executives


We can target just about anything! People that wear contact lenses, fly fisherman in Florida, pet lovers in Pennsylvania, chocolate lovers in Charlottesville and well´┐Ż you get the picture.
List Brokers

GET THE RIGHT LIST
Use a list broker. At MBI we have access to all the necessary information for finding and renting the BEST mailing lists. You just need to tell us who you are looking to mail to. We can guide you on the selection criteria to define and target the right audience.

Choose your list broker with care.
Some brokers and list owners will do anything to sell you the lists that make them the most money. At MBI we care about your needs and give you sound practical advice. We have a long list of satisfied clients we will be happy to share with you.

Personalize your message.
There are a lot of mailing lists out there that have no individual name on the files. So, your mail gets addressed to "resident" or to "homeowner." Sure they're cheap. But, they don't pull much response either.

Test, test, test.
You can test mailing lists just as easily as you can test your package format. And you should. A ten percent increase in response due to choosing a better list is like finding silver dollars in the sofa.

Rent updated lists.
About 20% of the population in America packs up and moves every year, it makes sense to use mailing lists that are updated at least twice a year. Quarterly or monthly is even better.



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TARGET YOUR AUDIENCE
GENERATE ACCURATE MARKETING LISTS


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the market builder inc | 5135 e ingram st. | mesa | az | 85205 | 480.641.6200